Min Hee-jin, CEO of Ador, a subsidiary of HYBE, grabbed attention with her fearless confrontation during an April 25 press conference. Her use of profanity to express frustrations resonated with many young workers, earning millions of online views. She criticized HYBE's leadership, framing the struggle as a David and Goliath fight.
Online communities rallied behind Min's candid comments, finding them relatable and refreshing. Her unfiltered style inspired a designer to create a T-shirt featuring her quotes. Netizens praised her as a symbol of authenticity and even remixed her statements into hip-hop videos.
Min's attire at the conference sparked a sales frenzy, with her clothing and cap becoming popular items. Analysts noted that her public support stems from her direct challenge to industry malpractices, portraying her as a champion of meritocracy.
While some criticized her language as unprofessional, many applauded her sincerity and determination to make Ador successful.