BIROSO is a Korean word that implies a start or an end of something
desired for a long period of time or effort.

Like its meaning, BIROSO is a project of ‘process’ that aims to track
the constantly changing Korean lifestyle, rather than attempting to 'define' it.

Korea is a country where diverse cultures, identities, and lifestyles constantly mix and erupt, creating a dynamic nation where tradition and modernity coexist.

BIROSO introduces the lifestyle of South Korea to the world through
'stories and products.'

Beyond simply selling products, BIROSO aims to explore and share the values of Korea that can be conveyed to the world.