In a forward-looking announcement, HYBE, the influential entertainment conglomerate, unveiled plans today to revolutionize the production of digital albums, signaling a significant shift towards environmental sustainability.
Effective immediately, HYBE commits to replacing the conventional materials used in its artist's digital album, known as the "Weverse Album," with eco-friendly alternatives. Among the key changes, traditional vinyl packaging will be supplanted by biodegradable materials sourced from corn starch. Similarly, the paper album case and photo card will undergo a transformation, adopting a water-soluble coating material resistant to water damage. Even the QR cards, previously crafted from plastic, will undergo a metamorphosis, now to be produced from more environmentally friendly sources.
The "Weverse Album" itself serves as a digital gateway to the auditory and visual experiences contained within an artist's album, accessed via a QR code on the dedicated Weverse application.
This eco-conscious initiative will debut alongside the release of the debut album 'Super Realme' by ILLIT, a rising rookie group under the HYBE umbrella. By implementing these changes, HYBE not only underscores its commitment to sustainability but also sets a precedent for the entire music industry to follow suit in reducing its environmental impact.