The Seoul Metropolitan Government announced on the 10th that Seoul's city brand, "SEOUL MY SOUL," received the main award for communication and city branding at the "2024 iF Design Awards."
The iF Design Awards, run by the International Forum Design of Germany, is considered one of the world's top three design awards.
The winning works are selected by comprehensively evaluating factors such as ideas, forms, functions, and discrimination among 11,000 works submitted from more than 50 countries every year.
Seoul My Soul, a city brand announced by the city in August last year, placed the city name Seoul at the front and applied a cheerful color pictogram (picture text) so that anyone around the world can intuitively grasp the meaning of the brand.
Heart means Seoul full of love, the exclamation mark is colorful and gives new experiences, and Smile expresses a charming city full of joy and charm.