A Guide to Gwangjang Market: A Must-Visit Spot in Seoul

If you're visiting Seoul and looking for an authentic Korean cultural experience, Gwangjang Market (광장시장) should be at the top of your list. Located in the heart of the city, this bustling traditional market offers a feast for the senses with its vibrant atmosphere, mouthwatering street food, and rich history. Here's everything you need to know before heading there.

Where is Gwangjang Market?

Gwangjang Market is conveniently located near the city center in the Jongno district. You can easily reach it by taking Subway Line 1 or Line 2 to Jongno 5-ga Station (Exit 7). Alternatively, you can alight at Euljiro 4-ga Station (Exit 4) if you're on Subway Line 2 or 5.

The market is a short walk from these stations and is also close to popular attractions like Cheonggyecheon Stream and Dongdaemun Design Plaza (DDP).

What Makes Gwangjang Market Special?

Established in 1905, Gwangjang Market is one of Korea's oldest and largest traditional markets. Unlike other markets focused solely on modern goods or groceries, Gwangjang combines a rich history with a vibrant food culture. It has also gained international fame after being featured in the popular Netflix series, "Street Food: Asia", showcasing its unique offerings and the passionate vendors behind them.

Here’s why you should visit:

1. Authentic Atmosphere: Experience the true essence of Korean life as you navigate through narrow alleys filled with local vendors selling everything from food to textiles.
2. Historic Charm: The market is a living piece of history, retaining its old-world charm while serving modern visitors.
3. Food Haven: With rows of food stalls serving freshly prepared dishes, Gwangjang Market is a paradise for food lovers.

What to Eat at Gwangjang Market

The highlight of Gwangjang Market is undoubtedly its food. Here are the must-try dishes:

1. Bindaetteok (빈대떡)
   
   

   • This crispy mung bean pancake is a classic Korean dish made by grinding mung beans and frying them to golden perfection. Pair it with a side of kimchi and a glass of makgeolli (Korean rice wine) for the full experience.
     Tip: Look for stalls grinding mung beans on-site for the freshest taste!
     
     

2. Mayak Gimbap (마약김밥)
   
   

   • Translating to "addictive gimbap," this bite-sized seaweed rice roll is simple yet utterly irresistible. It’s served with a tangy mustard dipping sauce that keeps you coming back for more.
     
     

3. Tteokbokki (떡볶이)
   
   
   

   • Gwangjang Market’s version of this beloved spicy rice cake dish is slightly sweeter, balancing the flavors perfectly. Don't miss it if you're a fan of Korean street food.
     
     

4. Sundae (순대)
   
   

   • Korea’s unique take on blood sausage, often served with a side of spicy salt or chili paste. Adventurous eaters will find this dish incredibly rewarding.
     
     

5. Jokbal (족발)
   
   

   • For meat lovers, try the braised pork trotters, which are tender, flavorful, and best enjoyed with ssamjang (spicy dipping sauce) and lettuce wraps.
     
     

6. Hotteok (호떡)
   
   

   • A sweet, chewy pancake filled with brown sugar, nuts, and cinnamon, perfect for dessert.

Did You Know?

Gwangjang Market became an international sensation after being featured in the Netflix documentary series, "Street Food: Asia". The show highlighted the life stories of vendors like Cho Yonsoon, who has been making Mayak Gimbap for decades. Watching the series before your visit can give you a deeper appreciation for the people behind the food.

Tips for Visiting Gwangjang Market

1. Bring Cash: While some stalls accept credit cards, cash is the preferred payment method for most vendors.
2. Visit During Off-Peak Hours: The market gets crowded, especially around lunchtime. Arrive early in the morning or mid-afternoon for a more relaxed experience.
3. Share Dishes: Portions are generous, so sharing with friends allows you to try more items.
4. Explore Beyond Food: The second floor houses shops selling traditional Korean fabrics, hanboks, and vintage clothing.

Why You’ll Love It

Gwangjang Market is more than just a place to eat—it’s an opportunity to immerse yourself in Korean culture and history. Whether you’re a foodie, a history buff, or simply curious about local life, this market offers a slice of Seoul that you won’t find in guidebooks.

So, are you ready to eat your way through one of Korea's most iconic markets? Let us know your favorite dish when you visit!

On the side note, because we think Gwangjang Market is such an iconic and lively area that represents Seoul, we did a photoshoot for our BIROSO hoodies! Check out how they came out below!