Recently, the 'Artue' hat worn by G-Dragon and Pharrell has been garnering attention as celebrity merchandise from the renowned art platform, Artue. This hat has been certified by various celebrities, including RM from BTS, while Blackpink's Jisoo even purchased artwork directly from Artue and promoted the account.
Artue is an online art platform launched by Habitus Associates, providing digital tools necessary for art trading through a community of art dealers. It specializes in Asian art and is associated with major galleries such as Tang Contemporary in China, Pearl Lam Gallery in Hong Kong, and Nova Contemporary in Thailand, making it one of the largest galleries in Asia.
Artue introduces works by 'Ultra-Contemporary' artists with rigorous curation and also sells limited edition editions of blue-chip artists' works. Additionally, famous artists such as Pharrell, G-Dragon, Taeyang, Jisoo, and RM are known to use Artue.
This hat, the first merchandise from the Artue platform, will be released as a limited edition. The hat, worn first by Pharrell Williams and G-Dragon, will be available for purchase through the Heights Store on April 30th.
